A media kit is a great way to send information out to the media, potential advertisers, or brands you would like to work with. If you’re looking for information on how to put together a media kit for your advertising/sponsor page on your blog check out this post.
This post covers how to put together a visual media kit, perfect for sharing on sites such as Twitter or Pinterest or sending out in an email.
What is a media kit?
A media kit is a document that give prospective sponsors/advertisers all the important information they need when deciding whether to work with you. Its a great communication tool and also shows you know what you’re doing and gives you a professional edge.
What should you include?
This is your chance to sell yourself! Its not just your stats, its a chance to show off your blog, yourself and why advertisers/brands should work with you.
Things to put in your media kit should include-
- Bio about you and your blog: Don’t make it too long winded, but make sure you include the important details. Keep it short and concise to whet their appetite.
- Headshot: Brands and advertisers love working with bloggers as they provide a personal touch. This doesn’t need to be a professional image, pick one that you feel sums up yours and your blog’s personality.
- Blog statistics:
- Social media follower numbers
- Daily and monthly site traffic, including visitor numbers and page views
- Reader demographics, such as sex, age and location (this can be found in your Google Analytics)
- Reach: If you have a wide readership from different countries around the world, make sure to shout about this. Advertisers will like to know that by working with you they will reach readers on a global basis.
- Advertising options: If you’re targeting potential advertisers, include some information about what your advertising options, including pricing and options.
- Traffic sources: If you can draw in traffic from a good variety of sources, be sure to show this. This shows you take the time to promote your blog and, in turn, the brands you work with.
- Testimonials: If you’ve worked with brands or advertisers in the past, ask them for a testimonial that you can include in your media kit as well.
- Contact information: Make sure people can get in touch with you! Include your website address, email, social media handles and, if you’re happy with people calling you, your phone number. This is especially important if you publicise your media kits on sites other than your blog or via email, where people may not automatically have your contact details.Below is an example media kit (click on the image to see it full size). This was created using a template on Piktochart.